Which of the following is an example of a marketing intermediary?

Question

Quizplus · Accepted Answer

A retailing agency that purchases products from manufacturers to resell at a profit is an example of a marketing intermediary, also known as a middleman, who serves as a link in the distribution channel between the producer and the end consumer. They perform functions like storing and transporting goods, providing financing, and promoting products to consumers.

The other options do not fit the definition of a marketing intermediary. An agency with a centralized distribution system is not necessarily a middleman, as it could be a government agency responsible for distributing goods to citizens. A not-for-profit body distributing products through charitable channels is also not a marketing intermediary, as it does not operate for profit or resell products. An independent business unit that manufactures its products using raw materials from other agencies is not a marketing intermediary either, as they are a producer rather than a distributor.

Which of the Following Is an Example of a Marketing