Which of the following statements about online buying in organizational markets is true?
A) Organizational buyers depend heavily on timely supplier information that can be conveyed quickly via Internet technology.
B) Internet technology has been shown to substantially increase buyer order processing costs because of the use of expensive software.
C) Business marketers have found that Internet technology increases marketing costs,particularly advertising expense.
D) Online buying is unpopular and not ideal for a buyer in a lethargic firm.
Correct Answer:
Verified
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