Bill works as a purchasing agent in a construction company.His assistant,Linda,screens calls from potential vendors trying to sell their construction equipment to the company.Her job involves allowing suitable vendors who meet the company's strict product standards to contact Bill.Furthermore,she has to ensure that major purchasing deals are kept confidential until contracts are signed.Which of the following best describes Linda's role within the buying center?

Question

Quizplus · Accepted Answer

Linda's role as a screening agent who allows suitable vendors to contact Bill and keeps major deals confidential until contracts are signed makes her a gatekeeper within the buying center. She controls the flow of information and access to Bill, who is the buyer in this case.

Bill Works as a Purchasing Agent in a Construction Company