Indigo Paint House is a leading paint manufacturer in the United States.To increase its market share,it plans to introduce a new line of dirt-repellent paints.The supply chain team identifies three firms that can supply high-quality polycarboxylic acid for producing this paint.Which of the following stages of the organizational buying process is Indigo Paint House most likely in?

Question

Quizplus · Accepted Answer

Indigo Paint House is in the vendor analysis stage, as they are identifying potential suppliers for the key ingredient in their new dirt-repellent paint. They have already identified a need for this ingredient and are now evaluating vendors to make a purchase.

Indigo Paint House Is a Leading Paint Manufacturer in the United