In the context of the stages in the organizational buying process,which of the following statements about vendor analysis is true?

Question

Quizplus · Accepted Answer

Vendor analysis can be conducted both before and after purchases. Before purchase, the analysis is done to evaluate different vendors' capabilities and performance on evaluation criteria. After the purchase, the analysis is done to evaluate the vendor's actual performance against the criteria and to assess the process of selecting the vendor. This helps in making future purchasing decisions and monitoring vendor relationships. It is not necessarily ineffective if done properly and can add value to the purchasing process. The primary aim of vendor analysis is to evaluate potential suppliers, not marketers of the organization's products. Thus, option C is incorrect. Option D is also incorrect because vendor analysis can be conducted at various stages of the organizational buying process.

In the Context of the Stages in the Organizational Buying