Rajiv owns a large department store.He identifies that he has to cut costs owing to an organizational crisis.He feels that if all the fluorescent light bulbs in the store were replaced with energy-efficient LED light bulbs,then he could save significantly on the cost of electricity.Identify the stage of the organizational buying process that Rajiv is currently in.

Question

Quizplus · Accepted Answer

Rajiv is in the stage of identifying an organizational need, which is to cut costs due to the crisis. He has not yet reached the stage of vendor analysis or purchase activity, and it is unclear if he will go through postpurchase evaluation.

Rajiv Owns a Large Department Store