Which of the following situational influences on consumer decision making includes an intent or requirement to select,shop for,or obtain information about a general or specific purchase?
A)Current conditions
B)Task features
C)Social features
D)Physical features

Question

Quizplus · Accepted Answer

Task features refer to the specific goal or objective that a consumer is trying to accomplish, including the intent or requirement to select, shop for, or obtain information about a purchase. Current conditions refer to the immediate context in which a consumer is making a decision, such as time pressure or emotional state. Social features refer to the influence of other people, such as friends or family, on a consumer's decision-making process. Physical features refer to the tangible attributes of a product or its environment, such as packaging or store layout.

Which of the Following Situational Influences on Consumer Decision Making