The amount of information a consumer has stored in her or his memory about particular product classes,product forms,brands,models,and ways to purchase them is known as _____.
A)product knowledge
B)market input
C)product feature
D)social knowledge

Question

Quizplus · Accepted Answer

Product knowledge refers to the information that a consumer has stored in their memory about particular products, including product classes, forms, brands, models, and purchasing options. This knowledge can influence a consumer's decision-making process when considering a purchase. Therefore, option A is the correct answer. Option B, market input, refers to any information or feedback that a company receives from its market or customers. Option C, product feature, refers to specific characteristics or attributes of a product that make it desirable or useful to consumers. Option D, social knowledge, refers to a consumer's understanding of and experiences with social norms and customs, which can also impact their purchasing behavior.

The Amount of Information a Consumer Has Stored in Her