For high-involvement products that require extensive decision making,marketers should provide consumers with:
A)eye-catching advertisements and in-store displays to encourage them to make a purchase.
B)factual information that highlights the competitive advantage of the products.
C)ready availability of the products in a variety of outlets and at competitive prices.
D)minimum information to encourage a quick purchasing process.

Question

Quizplus · Accepted Answer

For high-involvement products, consumers are likely to do extensive research and consider multiple factors before making a purchase decision. Providing them with factual information about the product that highlights its competitive advantage can help them make an informed decision and feel more confident about their purchase. Providing eye-catching advertisements, in-store displays or minimum information may not be enough to convince consumers to make a purchase. Ready availability and competitive prices are important, but may not be enough to persuade consumers to buy a high-involvement product if they don't have enough information about the product's features and benefits.

For High-Involvement Products That Require Extensive Decision Making,marketers Should Provide