GenX Techware Inc.is a manufacturer of computer monitors in the city of Osmon.Its marketing team conducts research to determine whether sales among women are likely to rise in response to the availability of brightly colored monitors.The team creates a set of written questions to be answered by a group of over 3,500 female respondents all over the city and mails these questions to respondents.Based on the data it obtains,GenX will make a decision about whether or not to launch brightly colored monitors.This scenario best exemplifies the method of _____.
A)observational research
B)archival research
C)experimental research
D)survey research

Question

Quizplus · Accepted Answer

The scenario involves using a set of written questions to gather data from over 3,500 female respondents through mail, which is a classic example of survey research. The goal is to determine whether sales among women are likely to rise in response to the availability of brightly colored monitors, based on the responses obtained.