Marketeers Inc.conducts research to determine the reaction of its employees to certain organizational changes that have recently been implemented.The company wants detailed and personalized responses from a small number of participants within the company.It is willing to spend a large amount of money to get meaningful results.In this scenario,which data collection method will most likely give Marketeers Inc.the data it requires?
A)Personal interviews
B)Focus groups
C)Mail surveys
D)Observation

Question

Quizplus · Accepted Answer

Personal interviews are the best method for getting detailed and personalized responses from a small number of participants. This method allows for open-ended questions and follow-up questions to clarify responses, providing more in-depth insights into employees' reactions to organizational changes. While this method may be more expensive than others, Marketeers Inc. is willing to spend a large amount of money to get meaningful results.