A drawback of using Internet surveys as a data collection method in marketing research is that:
A)they take a long time to be executed.
B)they make real-time data processing impossible.
C)they pose difficulties in generating sample frames for probability sampling.
D)they create a high degree of perceived intrusion as respondents cannot answer the questions at their convenience.

Question

Quizplus · Accepted Answer

Internet surveys can pose difficulties in generating sample frames for probability sampling because not everyone has access to the internet and even those who do may not be easily reachable or willing to participate in surveys online. This can create bias in the sample and affect the reliability and validity of the data collected.

A Drawback of Using Internet Surveys as a Data Collection