The major goal of most test marketing is to:
A)estimate the future sales potential of new products.
B)evaluate store layouts of a new store.
C)establish the placement of new products.
D)identify the location for a new store.

Question

Quizplus · Accepted Answer

The major goal of test marketing is usually to estimate the future sales potential of new products. Test marketing involves introducing a product to a small, representative sample of the target market in order to study the product's performance, including factors such as consumer response and demand. By analyzing the results of a test market, marketers can make informed decisions about the potential success of a product and whether it is worth investing in a larger-scale launch.

The Major Goal of Most Test Marketing Is To