Which of the following is true of marketing information systems?
A)They consist of a coordinated collection of data,tools,techniques,and models to gather and interpret information for decision making.
B)They require search engine software and a word processing system to function.
C)They cannot function without an efficient transaction processing system and a learning management system.
D)They are designed exclusively to handle information from internal sources.

Question

Quizplus · Accepted Answer

Marketing information systems are designed to collect, analyze, and interpret data from both external and internal sources, using a variety of tools, techniques, and models to aid decision-making processes. They are not dependent on search engine or learning management systems, nor are they restricted to using information from internal sources only.

Which of the Following Is True of Marketing Information Systems