Which of the following factors is most likely to invalidate test marketing study results?
A)When test marketing areas are representative of and proportionate to the market in general
B)When the test-market period is so long that it can determine whether the product will be repurchased by customers
C)When test stores provide complete support to the study
D)When test-market products are advertised beyond a profitable level for the market in general

Question

Quizplus · Accepted Answer

Advertising beyond a profitable level for the market in general is likely to create an artificially inflated demand for the product, which may not be sustainable in the long run. This can lead to invalid results as the test market may not be representative of the actual market conditions.

Which of the Following Factors Is Most Likely to Invalidate