In the context of market research,identify a problem that could invalidate test marketing study results.
A)Test market areas are representative of the market in general in terms of population characteristics,competition,and distribution outlets.
B)Test-market products are advertised or promoted below a profitable level for the market in general.
C)The effects of factors that influence sales,such as the sales force,season,weather conditions,competitive retaliation,shelf space,and so forth,are considered in the research.
D)The test-market period is too short to determine whether the product will be repurchased by customers.

Question

Quizplus · Accepted Answer

If the test-market period is too short, it may not provide a complete understanding of consumer behavior and repurchasing habits. Test marketing requires an extended period, which may be longer than the actual launch period of the product. Therefore, the test-market period must be extended enough to determine whether the product will be repurchased by customers, or if it only initially gained sales due to novelty or promotion. This is a potential problem because if the test-market period is not long enough, it could provide misleading data about the success of the product or its potential in the market.

In the Context of Market Research,identify a Problem That Could