Which of the following statements best pertains to model base management software required by marketing information systems?
A)The software permits marketers to categorize and sort databases.
B)The software contains routines for manipulating data.
C)The software produces information to address decision-making needs.
D)The software helps in retrieving data from internal and external sources.

Question

Quizplus · Accepted Answer

Model base management software in marketing information systems is primarily concerned with manipulating data, allowing users to apply various models and analytical techniques to the data for decision-making purposes.

Which of the Following Statements Best Pertains to Model Base