Which of the following exemplifies an internal source of data that could be used by a marketing information system?
A) Expenditure data on advertising and personal selling
B) Industry data on expenditure for sales promotions
C) Economic environmental change statistics
D) Global information on competitors
Correct Answer:
Verified
Q78: The stage of performance of the research
Q79: Processing research data includes:
A)preparing observational forms for
Q80: A _ is a complete statement of
Q81: Which of the following is true of
Q82: Marketing information systems are designed to handle
Q84: Which of the following is a type
Q85: Which of the following factors is most
Q86: In marketing information systems,database management software:
A)is used
Q87: Budget constraints on marketing research are most
Q88: Which of the following statements best pertains
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