In marketing information systems,database management software:
A)is used for sorting and retrieving data from internal and external sources.
B)contains routines for manipulating data in ways that are useful for marketing decision making.
C)permits marketers to use models to produce information to address their decision-making needs.
D)provides tools for marketers to search for meaningful trends in large sets of data.

Question

Quizplus · Accepted Answer

Database management software is primarily used for sorting and retrieving data from internal and external sources, which aligns with choice A.

In Marketing Information Systems,database Management Software