The crux of the marketing concept is focusing on building long-term _____ in which an initial sale is only an early step in the relationship,not an end goal.

Question

Quizplus · Accepted Answer

The marketing concept emphasizes building long-term customer relationships, rather than just attempting to make one-time sales. This approach involves understanding and meeting customer needs and desires, as well as creating value for customers over time.

The Crux of the Marketing Concept Is Focusing on Building