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Which of the Following Is a Difference Between an Organization

Question 15

Multiple Choice

Which of the following is a difference between an organization with market orientation and an organization with production orientation in terms of interest in innovation?


A) An organization with market orientation sells what it can make and does not focus on innovation,whereas an organization with production orientation makes what it can sell and focuses on innovation.
B) An organization with market orientation keeps costs as low as possible,whereas an organization with production orientation eliminates costs that do not give value to the customer.
C) The focus of an organization with market orientation is on locating new opportunities,whereas the focus of an organization with production orientation is on technology and cost cutting.
D) The focus of an organization with market orientation is on determining customer reaction,whereas the focus of an organization with production orientation is determining customer needs.

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