The purpose of the marketing concept is to rivet the attention of organizations on serving _____.

Question

Quizplus · Accepted Answer

The marketing concept emphasizes on putting the customers' needs and wants at the forefront of an organization's decision-making process. This approach is essential in order to create products and services that best meet customer needs and ultimately drive sales and profits. A focus on supplier, employee, or management needs and wants may neglect the most critical aspect of a company's success - its customers.

The Purpose of the Marketing Concept Is to Rivet the Attention