It is important for a mission statement to be _____ because it provides a shared sense of purpose outside the various activities taking place within the organization.
A)internally focused
B)product oriented
C)motivational
D)generic

Question

Quizplus · Accepted Answer

A motivational mission statement inspires and unites members of the organization by identifying a common goal or purpose that transcends any particular product, service, or activity. An internally focused mission statement might focus on the operations or structure of the organization, while a product-oriented mission statement might limit the scope of the organization's purpose to a specific set of products or services. A generic mission statement might be too broad or generic to effectively communicate the organization's core purpose.

It Is Important for a Mission Statement to Be _____