PureFruit Inc.prices its products higher than most of its competing brands in the packaged fruit juice industry.However,it still enjoys higher returns than its competitors because it is the only brand that can rightfully claim the use of fresh fruits and no added sugar.What kind of organizational strategy based on competitive advantage does PureFruit most likely use?

Question

Quizplus · Accepted Answer

PureFruit is using a strategy of differentiation by positioning itself as a premium brand that offers superior quality products with no added sugar. This allows the company to price its products higher than competitors and still maintain higher returns.