Which of the following is a stage of the marketing planning process that involves the analysis of the past,present,and likely future in six major areas of concern?

Question

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Situation analysis is the stage in the marketing planning process that involves analyzing the past, present, and likely future in six major areas of concern, namely, the company, customers, competitors, collaborators, climate, and cultural forces. Based on this analysis, marketers can identify opportunities and potential problems that can affect the success of the marketing plan.

Which of the Following Is a Stage of the Marketing