Mark, an employee of Easel Co., an American-based multinational firm, was transferred to Japan to oversee the operations there. He was surprised to find that the Japanese employees only addressed their coworkers by their surnames and rarely made eye contact with each other. Moreover, Mark found it difficult to acclimatize to the local customs. Which of the following problems with entering a foreign market did Mark face?

Question

Quizplus · Accepted Answer

Mark faced cultural misunderstanding, as he was not aware of the Japanese customs of addressing coworkers by their surnames and avoiding eye contact, which made it difficult for him to acclimatize to the local culture. This is a common problem when entering a foreign market, as cultural differences can significantly impact business operations and communication.

Mark, an Employee of Easel Co