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Alice Inc, an American Firm, Signed a Contract with an Indian

Question 23

Multiple Choice

Alice Inc., an American firm, signed a contract with an Indian retailer to sell its latest range of furniture. The furniture was priced high due a misjudgment on Indians' preferences and buying power. Consequently, sales were below expectations. We can infer that Alice Inc. did not succeed due to _____ conditions in India.


A) political
B) legal
C) cultural
D) economic

Correct Answer:

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