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Carla, the Owner of a Retail Meat Store, Visited the Facilities

Question 41

Multiple Choice

Carla, the owner of a retail meat store, visited the facilities of a meat-processing warehouse to assess the quality and service of the meat and related processes. When she expressed a desire to enter their cold storage, she was pleasantly surprised to be offered warm clothing, as the employees realized she would feel excessively cold in her formal wear. Also, the warehouse was willing to offer customized meat cuts as well. Which service quality determinant is prominent in this scenario?


A) Assurance
B) Tangibility
C) Responsiveness
D) Reliability

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