Which of the following is true of customer satisfaction measurement?

Question

Quizplus · Accepted Answer

Customer satisfaction measurement is typically handled by top management and the marketing department of an organization, as it involves assessing the effectiveness of the organization's overall customer service and experience. Customers may provide input or feedback through surveys or other means, but the program and questionnaires themselves are typically designed by the organization. Competitors' satisfaction performance may also be included in the evaluation. Results of the research may be made available to both customers and employees.

Which of the Following Is True of Customer Satisfaction Measurement