Malcolm purchased health insurance from Healwell Insurance Corp. as he was guaranteed that he would be able to claim the expense incurred on his treatment in future. With this guarantee, the insurance corporation was able to win the trust and confidence of Malcolm primarily due to the firm's service quality of _____.

Question

Quizplus · Accepted Answer

Assurance refers to the guarantee or promise of service quality. In this scenario, the insurance corporation was able to win Malcolm's trust and confidence because it promised him that he would be able to claim the expenses incurred on his future treatment.

Malcolm Purchased Health Insurance from Healwell Insurance Corp