The CEO of Jaquar Consultancy Corp. informs Amy's supervisor that she has performed extremely well in her last project. Amy's supervisor sends an e-mail to the entire team about the good review received from the CEO. Jaquar is known for its regular performance driven incentives that it awards to exceptionally performing employees. This implies that Jaquar Consultancy Corp. operates by implementing:

Question

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Jaquar Consultancy Corp.'s implementation of regular performance driven incentives is an example of internal marketing. Internal marketing involves promoting positive attitudes, values, and behaviors among employees to improve job performance and achieve organizational goals. By rewarding exceptional performance, Jaquar encourages employees like Amy to continue performing well, leading to increased productivity and profitability for the company.