A _____ refers to a combination of institutions through which a seller markets products to organizational buyers or ultimate consumers.
A) marketing node
B) distribution channel
C) sales consortium
D) logistics conduit

Question

Quizplus · Accepted Answer

A distribution channel is a combination of institutions such as retailers, wholesalers, and agents that help in the selling of products to the final consumers or organizational buyers. Marketing nodes, sales consortiums, and logistics conduits are not commonly used terms in the context of distribution channels.

A _____ Refers to a Combination of Institutions Through Which