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A Company Has Developed a Technologically Complex Traffic-Management Software

Question 60

Multiple Choice

A company has developed a technologically complex traffic-management software.It is very expensive and is being sold to be used by all the teams of an organization in charge of managing a city's traffic.Specialized knowledge is required by all the units of the buying organization in order to use the software optimally.The company is most likely to use _____ in this situation.


A) missionary salespeople
B) technical sales specialists
C) cross-functional sales teams
D) hierarchical sales teams

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