The owner of a bookstore in a college campus notices that the demand for certain textbooks peaks during certain times of the year.She assumes that these peaks coincide with the beginning of semesters when professors recommend these books to students.She decides to estimate the future sales of these textbooks by measuring the relationship between the sales of these books and the announcement of courses that recommend them.Which of the following methods of sales forecasting is she using?

Question

Quizplus · Accepted Answer

The owner is using correlation analysis to measure the relationship between the sales of the books and the announcement of courses that recommend them, which will help her estimate future sales. This method involves studying the degree of association between two variables and can provide insights into how changes in one variable affect the other. The other listed methods (jury of executive opinion, sales force composite, time-series analysis) do not involve measuring the relationship between variables and thus are not suitable for this scenario.

The Owner of a Bookstore in a College Campus Notices