In the context of the sales relationship-building process,which of the following refers to long-term,formal relationships in which both parties make significant commitments and investments in each other in order to pursue mutual goals and to improve the profitability of each other?

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Strategic alliances refer to partnerships between organizations where both parties make significant commitments and investments in each other to pursue mutual goals and improve profitability. These relationships are typically long-term, formal, and involve high levels of cooperation and collaboration. Functional relationships refer to more transactional or short-term partnerships, cross-functional relationships involve different departments within the same organization, and missionary alliances refer to partnerships aimed at promoting social or environmental objectives.

In the Context of the Sales Relationship-Building Process,which of the Following