To forecast its future sales,the sales department of a large chain of grocery stores requires the entire sales force to give their projections so that it can combine the views of the sales force to gain an overview on the future outlook for sales.Which of the following methods of sales forecasting is the grocery store using?

Question

Quizplus · Accepted Answer

The grocery store is using the sales force composite method, as it is combining the views of the sales force to gain an overview on future sales. The sales force executive opinion method involves a few top-level sales executives making sales forecasts based on their experience and insights. Sales force time-series analysis involves using historical sales data to identify patterns and make forecasts. Sales force correlation analysis involves analyzing the relationship between sales and other factors such as economic indicators or marketing campaigns.  Therefore, B is the best choice.

To Forecast Its Future Sales,the Sales Department of a Large