In order to forecast the sales for a marketing management textbook in his geographic vicinity,Lauren,a bookstore owner,decides to use the time-series analysis of sales forecasting.In this case,which of the following is Lauren most likely to do?

Question

Quizplus · Accepted Answer

Time-series analysis is a statistical technique used to analyze time-series data by examining trends, patterns, and relationships between variables over time. In this case, Lauren wants to forecast sales for a marketing management textbook, which requires analyzing past sales data and identifying factors that influence sales, such as seasonal variations. Therefore, option D is the best choice. Option A is incorrect because it pertains to the Delphi method of forecasting. Option B is incorrect as it refers to the sales force composite method. Option C is incorrect because it pertains to regression analysis.

In Order to Forecast the Sales for a Marketing Management