Forward Inc. is an investment bank that operates in a particular geographic territory in Valentia. The company allocates specific salesperson or a selling team to each client to serve the specific needs of that client. A salesperson with a finance background is allocated to a client who needs financial advice. Forward Inc. most likely uses a _____ structure to organize its sales force.

Question

Quizplus · Accepted Answer

Forward Inc. allocates specific salespeople or teams to each client to serve their specific needs. This indicates that their sales force is organized around customers or clients, making the best fit option customer structure. The other options (product, geographical, functional) do not align with Forward Inc.'s approach of allocating salespeople to individual clients based on their specific needs.