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HealthPlus Corp

Question 18

Multiple Choice

HealthPlus Corp., a popular manufacturer of processed food products, recently introduced specialty infant food under the brand name of Nutrababy. Which of the following new product categories does this product fall into?


A) New-to-the-world products
B) Additions to existing product lines
C) New-to-the-firm products
D) Product improvements

Correct Answer:

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