Stacy, a marketing manager at a beverage manufacturing firm, conducts a market research to analyze the sales dip of the company's product, Zeal, in the last quarter. Through research, she understands that there is an immediate customer demand requiring the use of organic ingredients to its cola, Zeal. She discussed with the research and development team and decides to enhance Zeal with the introduction of organic ingredients to it. This new product would fall into the category of _____.
A) new-to-the-world products
B) new-to-the-firm products
C) additions to existing product lines
D) improvements and revisions of existing products
Correct Answer:
Verified
Q15: In new product planning and development, _
Q16: Xapple Inc., a manufacturer of bottled lemonade
Q17: To its line of canned tomato products,
Q18: HealthPlus Corp., a popular manufacturer of processed
Q19: Products that take a firm into a
Q21: MNM Foods Inc. manufactures jelly made out
Q22: Which of the following should be specified
Q23: On earnings associated with new products of
Q24: M's Pizzas decides to explore the service
Q25: Which of the following growth strategies aims
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents