In order to compete with its counterpart, Fine Snacks, Kasey's Pretzels Corp. introduced honey-mustard pretzels to its product line. This is an example of _____.
A) new-to-the-world products
B) new-to-the-firm products
C) additions to existing product lines
D) product repositioning

Question

Quizplus · Accepted Answer

The introduction of honey-mustard pretzels is an addition to Kasey's existing product line, as they are not introducing a completely new product category (like Fine Snacks did) nor are they repositioning an existing product.

In Order to Compete with Its Counterpart, Fine Snacks, Kasey's