In the context of new product development, the inability of a firm to satisfy customer needs can be attributed to:
A) upfront intelligence efforts that prevent further development.
B) failure on the part of the firm to stick close to its core competencies.
C) excessive competition from inappropriate quarters.
D) decline in the sales of old products compared to the sales of new products.

Question

Quizplus · Accepted Answer

When a firm fails to satisfy customer needs in new product development, it could be attributed to a failure on the part of the firm to stick close to its core competencies. This means that the firm may have ventured outside its area of expertise, resulting in a product that does not adequately meet customers' needs.

In the Context of New Product Development, the Inability of a Firm