Classics Corp. has been focusing their production efforts entirely on creating intricate artifacts and other collectibles. However, in light of stiff competition and demand, they decide to expand their product class by introducing their first line of dinnerware. In which of the following new product categories would the dinnerware fall?
A) New-to-the-world products
B) New-to-the-firm products
C) Additions to existing product lines
D) Product improvements

Question

Quizplus · Accepted Answer

The dinnerware is a new product category for Classics Corp., making it new-to-the-firm, as they have not previously produced or sold dinnerware.