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Light Eats Is a Buffet-Style Salad Bar with Locations in the South

Question 3

Multiple Choice

Light Eats is a buffet-style salad bar with locations in the South, West, and Midwest United States. It serves a variety of salads, soups, and fresh farm products for the health conscious. Recently, it has introduced a new unit called Frozen Fruits, which serves ice creams and sorbets made from fresh fruits and vegetables. Which of the following new product categories does the Frozen Fruits unit fall into?


A) New-to-the-world products
B) Revisions of existing products
C) Product repositionings
D) Additions to existing product lines

Correct Answer:

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