MNM Foods Inc. manufactures jelly made out of gelatin in various fruit flavors. However, the sale of its current line of flavored jelly has significantly fallen. To recover losses, the company conducts market research and identifies that a significant amount of health benefits can be attributed to the consumption of the food jelly. The firm incorporated new promotion strategies so that consumers would retry the product owing to its projected health benefits. This is an example of:

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The company is changing the perception of its product from just a flavored jelly to a healthy food item, which is an example of product repositioning. The company is not introducing any new products, nor is it making any significant changes or revisions to its existing product line.