Creswell Farms produces and sells clover honey. Its owners identify the need to expand the company's product line. A brainstorming session results in 40 different product suggestions, some of which include honey-based salad dressing, honey-flavored sandwich spreads, honey-coated peanuts, a fruit dip, a honey-flavored yogurt, and a ham glaze. Which of the following stages of the new product development process does this indicate?
A) Project planning
B) Test marketing
C) Idea generation
D) Product development

Question

Quizplus · Accepted Answer

The brainstorming session resulting in 40 different product suggestions indicates the idea generation stage of the new product development process.

Creswell Farms Produces and Sells Clover Honey