Best City Corp. opened cell phone stores at nine locations in Manhattan to gauge consumer's reactions to them. These stores, called Best City Mobile, carried more than 80 cell phone brands from big manufacturers. Shoppers had the option to choose from seven cell phone carriers. Based on positive consumer reaction and the success of these stores, Best City Corp. opened stores nationwide. This is an example of _____.
A) product development
B) test marketing
C) project planning
D) idea screening

Question

Quizplus · Accepted Answer

This is an example of test marketing, which involves introducing a new product or service in a limited geographic area to gauge consumer interest and gather feedback before a wider launch. Best City Corp. opened cell phone stores at nine locations to test the market and based on the positive consumer reaction and success, they decided to open stores nationwide.