The product launching step where a firm commits to introducing a product into the marketplace is referred to as _____.
A) commercialization
B) test marketing
C) personal selling
D) direct marketing

Question

Quizplus · Accepted Answer

Commercialization is the step where a firm finally decides to introduce a product into the market. It involves mass production, distribution, and promotion of the product to the target audience. Test marketing is a preliminary stage before commercialization, where the product is tested in a limited market to receive feedback. Personal selling and direct marketing refer to promotional strategies and are not specific to the product launching step.

The Product Launching Step Where a Firm Commits to Introducing