Duncan Corp. introduces four modified versions of its popular brand of Maxims morning cereal. The four new variants of cereal include "Maxims Corn Flakes," "Maxims Raisin Bran," "Maxims Honey Clusters," and "Maxims Brown Sugar and Oats." In doing so, Duncan has used a _____ approach with its Maxim cereal brand.

Question

Quizplus · Accepted Answer

A line extension involves introducing additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes. Duncan Corp. is introducing new variants of the existing Maxims cereal brand, which is a line extension.