A producer of alcoholic beverages produces four different brands of beer: BlackStar, BlueStar, Grandeur, and Holmes. BlackStar is a standard brew, while BlueStar has low alcohol content. Grandeur is low in calories, and Holmes has high alcohol content. In this case, the manufacturer uses different brand names for each of its products to:

Question

Quizplus · Accepted Answer

By using different brand names for each product, the manufacturer can target specific market segments more efficiently. Each brand has a unique selling proposition (standard brew, low alcohol content, low in calories, and high alcohol content), and by marketing them separately, the manufacturer can appeal to different groups of consumers with different preferences.

A Producer of Alcoholic Beverages Produces Four Different Brands of Beer